The #1 rule for Real Estate is location, location, location. The World Wide Web, aka the Internet, is the same.

You can create your location, with keywords, for natural organic seo. This will give you long-term "advertising" for pennies on the dollar. The keyword for your industry is the priority and adding a location can help improve the results.

Remember that SEO is what THEY type in the Search Bar when using Google, Bing, Yahoo or another search engine. They may type BUSINESS as BIZ or misspell it as BUSNESS, BUSINES or any other variation. The big firms have budgets to pay-per-click when these "mistakes" are made to direct the web traffic to their website vs a competitor who only spells it proper.

So if you are a Delicatessen, it's good to have this in your domain name for your main website - if that's who you are and it's in the name of your business. The problem is THEY most likely do not know how to spell "delicatessen" so THEY type DELI.  So get: ***Deli.TLD (top level domain) with the *** standing for your name and the city you are located.

If you want to talk domain name strategy, give us a call at 213 986 8318 M-F 8-6 Los Angeles or visit our main website and set a time to Talk Shop after you upload your logo and website links so we're looking at the same thing when we talk.